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Williams Mullen
Headquarters: Richmond, VA | Product Focus: Rebrand
In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, Virginia, initiated a project to "rebrand" the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items. The previous logo and tagline no longer resonated with clients. The firm adopted a tagline to clearly reflect what its clients - both internal and external - believe is its core value and what differentiates it from other law firms.
When the design and tagline were finalized, the firm brought ALL-STATE LEGAL into the project. As the firm's exclusive stationery provider for many years, we understood the firm's goals and produced numerous press proofs of the different stationery items for the firm to review and approve. Once the final designs were approved, we printed all of the items for the initial rollout and delivered them to the firm in accordance with the project plan specifications - on time and within budget.
Following the initial rollout, Doug Gardner, the ALL-STATE LEGAL Sales Representative responsible for the Williams Mullen account, continued to meet with his Marketing and Purchasing contacts at the firm to fine tune the ordering and distribution process and to provide advice on additional tweaks to the design that might enhance specific elements of the stationery suite.
"I needed Doug's guidance on how to incorporate our vision of things - for example the size and position of the logo on the envelopes. It was really helpful to get his input and expertise on mail standards and what other firms were doing.
"ALL-STATE LEGAL had at least 5 people working directly on our project. The team was a great help - always there when I needed them with quick replies to emails and quick answers to my questions. "I would be very comfortable referring ALL-STATE LEGAL to another firm that is going through a rebrand project."
Brian Tomlinson, Purchasing Manager
"When I was first introduced to ALL-STATE LEGAL, Doug showed me a lot of samples of what other law firms were doing with stationery - from the traditional and conservative to the modern and progressive. He is always coming to us with new ideas.
"As the new brand evolved and we went through different iterations of our printed materials, ALL-STATE LEGAL was able to process orders and produce new materials very quickly. We need to have a print partner that is flexible and able to adapt with us, and ALL-STATE LEGAL has consistently done that."
Tyler Harris, Marketing Manager
Want to see samples of the Williams Mullen rebranded materials? Please send your request to email@aslegal.com
Services Provided
Stationery
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LetterheadPrinted with Custom Watermark
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Second Page LetterheadPrinted with Custom Watermark
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Business CardsPrinted
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#10 EnvelopesPrinted
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Window EnvelopesPrinted
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Mailing LabelsPrinted
Marketing Materials
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Compliment CardsPrinted
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Note Cards/EnvelopesPrinted
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Memo/Note PadsPrinted
Other Custom Materials
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Will/Document Covers
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Coasters
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Napkins
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Placemats
Significant Savings
Please call our Customer Care Center at 800.222.0510 or contact us to learn how volume purchase plans can result in significant savings for your firm. If you choose to purchase a quantity greater than shown, discounted pricing will be applied after this order is submitted and will be reflected on your invoice.
Please call our Customer Care Center at 800.222.0510 or contact us to learn how volume purchase plans can result in significant savings for your firm. If you choose to purchase a quantity greater than shown, discounted pricing will be applied after this order is submitted and will be reflected on your invoice.