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Winstead PC
Headquarters: Dallas, TX | Product Focus: Firm Rebrand
In 2007, the firm embarked on a complete rebranding project, including a new logo design and color scheme. The original specification of the new materials called for flat printing of the solid yellow box logo. When Russ Neeley, the ASL Account Manager, met with the firm's marketing team and designers, the team explained they were having trouble getting the exact color they wanted and getting it to appear consistently on all the printed items.
Taking all of this into account, Russ provided an educational overview on color, paper and process along with press proofs and a detailed cost analysis for each option. Winstead appreciated the guidance and ultimately chose ASL as their printer. The finished products featured the added texture and dimension of engraving that could not have been achieved using flat printing, and the yellow color in the logo was rich and consistent on all of the printed pieces.
Here's what Rachel Guy, Winstead's Marketing Communications Manager had to say about working with ASL, "When we rebranded and had a hard time getting one of our new colors right. Russ provided an educational overview on colors, and invited us to a paper vendor to show us how colors manifest on paper, and really educated us. Our rebrand could have been a nightmare without Russ guiding us on colors, paper, and print processes. What I really value is that Russ understands how law firm cultures operate. Things happen at a very fast pace, and Russ is always very flexible, very understanding, and completely supportive. He jumps in, even at the last minute. Russ keeps us informed about the latest products that might be a fit for our firm. He's not just trying to push products - he understands what we need and only shows us what will add value for the firm. His role is much more as an advisor than as a salesperson. We really feel like Russ is a part of our team, not just a vendor."
Over the past five years, ASL has worked with Winstead PC on several major projects that demonstrate precisely how ASL can be an essential full-service partner to the largest and most sophisticated law firms in the U.S. legal market. Winstead has turned to ASL repeatedly because we have consistently delivered the highest level of day-to-day client service and project management that the firm demands to perform at peak efficiency.
Want to see a sample of Winstead PC's material? Please send your request to email@aslegal.com
Additional Services Provided:
Stationery
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LetterheadEngraved
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Business CardsEngraved, Embossed and Printed
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#10 EnvelopesPrinted
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Custom Billing & Collection EnvelopePrinted
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Mailing LabelsPrinted
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Mailing EnvelopesEngraved & Printed
Marketing Materials
- Compliment Cards
- Holiday Cards
Other Personalized Items
- Legal Pads
- Expandable Files
- Litigation Bags
- IP Folders
- Will Covers
Significant Savings
Please call our Customer Care Center at 800.222.0510 or contact us to learn how volume purchase plans can result in significant savings for your firm. If you choose to purchase a quantity greater than shown, discounted pricing will be applied after this order is submitted and will be reflected on your invoice.
Please call our Customer Care Center at 800.222.0510 or contact us to learn how volume purchase plans can result in significant savings for your firm. If you choose to purchase a quantity greater than shown, discounted pricing will be applied after this order is submitted and will be reflected on your invoice.