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Balch & Bingham LLP
Headquarters: Birmingham, AL | Product Focus: Rebrand
In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in Birmingham, Alabama, initiated a project to "rebrand" the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as several new printed items.
Once the firm chose the new logo design, Doug Gardner, the ALL-STATE LEGAL sales representative, introduced the Balch & Bingham LLP marketing team to a graphic artist to help with color selection and layout options. As the project progressed through to the production phase, Doug served as the firm's main point of contact with ASL. He drove each aspect of the project forward and ensured that the firm's specifications were being fulfilled and that any concerns the firm had about any aspect of the project - e.g., production, budget, timing, etc. - were being addressed and satisfied.
Aimee S. Puckett, Director of Marketing, had this to say of her experience with ASL on this project, "Doug shared a lot of samples with us, including samples of materials that A had produced for other firms, which gave us a good feel for trends in the legal market, and confidence that the contemporary, sophisticated, and modern look we chose was the right one for us. He also showed us a number of different paper samples that helped us in our decision-making around which colors, textures, and weights of paper would work best for us. We wanted to introduce new colors and new items during the rebrand and Doug helped us explore many new style possibilities.
"We didn't consider using a vendor other than ALL-STATE LEGAL to handle our rebrand. Our marketing team had confidence and a comfort level with ALL-STATE LEGAL, and our facilities team endorsed them strongly, too.
"I would recommend ALL-STATE LEGAL for any law firm rebrand project. We were extremely pleased with the service level we received and the quality of the items that they produced. The process went as smoothly as any rebranding could go."
Want to see samples of the Balch & Bingham LLP rebranded materials? Please send your request to email@aslegal.com
Additional Services Provided:
Stationery
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LetterheadEngraved & Printed
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Business CardsEngraved & Printed
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#10 EnvelopesEngraved
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Mailing EnvelopesEngraved
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Mailing LabelsPrinted
Marketing Materials
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Presentation FoldersEngraved
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PortfoliosEngraved
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Note Cards/EnvelopesVarious
Other
- Inter Office Envelopes
- Legal Pads
Significant Savings
Please call our Customer Care Center at 800.222.0510 or contact us to learn how volume purchase plans can result in significant savings for your firm. If you choose to purchase a quantity greater than shown, discounted pricing will be applied after this order is submitted and will be reflected on your invoice.
Please call our Customer Care Center at 800.222.0510 or contact us to learn how volume purchase plans can result in significant savings for your firm. If you choose to purchase a quantity greater than shown, discounted pricing will be applied after this order is submitted and will be reflected on your invoice.