In 2013, Casner & Edwards, a 39-attorney law firm based in Boston, Massachusetts, began a project to "rebrand" the firm by creating a new logo design, website, and suite of stationery and other printed items to convey the new brand.

When the firm's management team decided to undertake the rebranding project, they immediately informed Tim Hatcher, the firm's ALL-STATE LEGAL sales representative. The rebrand was to include the website and stationery items - letterhead, envelopes, and business cards. As the project moved into the design phase, Tim worked closely with the management team to review the various designs and provide input on the potential print processes that could be employed to convey the new brand most effectively. He also provided consultative advice as to potential production pitfalls posed by each design. Once Casner & Edwards selected its final design, Tim suggested an additional enhancement to the letterhead: a custom CounsellorMark® watermark.

After the design was finalized, Casner & Edwards expanded the scope of the project to include a host of additional items that would be imprinted with the new logo. Based on his experience with helping many other law firms through rebranding projects, Tim provided ideas and costs for items to imprint and distribute. Ultimately, the firm opted to order several branded items, including coffee mugs, water glasses, coasters, and tote bags.

ALL-STATE LEGAL completed all of the work within a month, well ahead of the rollout schedule, and stored all of the materials at our facility until the firm was ready to begin the rollout. All of the new stationery and printed items, including the promotional items, imprinted with the Casner & Edwards' new brand were rolled out to firm members and clients in early February of 2014, which coincided almost to the day with the firm's 40th anniversary.

Paul Masuret, Casner & Edwards Executive Director said, "I have been an ALL-STATE LEGAL client since the early 1980s. Casner & Edwards did some business with ALL-STATE LEGAL prior to my arrival, but when I got here I immediately expanded the relationship to include all of our stationery and other printed items. They are a class act and they know exactly what they are doing. I have had a very long and satisfying relationship with them. What started out as simply an image facelift quickly turned into a massive rebrand project, with every single piece of logoed material getting updated. We have rebranded the firm several times in the past, but the one thing I did differently this time was to include Tim in the process right from the beginning. During the design phase he outlined the production issues that we faced with the design and offered as much input and advice as we needed. He did a great job of orchestrating all of the customization as well as the ultimate rollout of all the items. Tim really served as a consultant through the entire process - from the design phase straight through to production and rollout. If we ever rebrand again, I would do it exactly the same way, and I would ask Tim and ALL-STATE LEGAL to be involved right from the outset of the project. I always have, and always will, recommend ALL-STATE LEGAL other law firms."

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